Angelica is no stranger to the world of entrepreneurship - this is our second collaboration with her, but unlike past ventures, her new brand is deeply personal. Her passion for helping others is rooted in her transformative journey of reconnecting with her inner child, cultivating more self-love and finding her purpose. She came to us wanting a brand that authentically reflects her and her unique essence while being attractive and relatable to her target audience.

• Angelica’s brand centres on nostalgia, using it as a way to evoke memories of childhood. It will also allow Angelica’s audience to imagine themselves reconnecting with and doing work to heal their inner child, which is a huge part of Angelica’s offerings.

• The brand reflects Angelica’s authentic self, inspired by the freedom she feels when travelling.

• Inspired by Angelica’s love for travel, the custom brand illustrations feature seashells, a sun, and a flower. We also incorporated the spiral symbol, representing spiritual growth and rebirth - an ideal fit for her brand. This meaningful symbol was carried through into the submark logo as well.

• To position her as a trusted mentor in her audience’s story, we incorporated calming blues like ‘Amazonite’ and ‘Levi’s’ to convey safety, trustworthiness, and dependability.

• ‘Shadow’ was a tribute to Angelica’s love for the legendary psychologist Carl Jung, his writings on the shadow, and her work with clients uncovering their shadow.