While the brand is strong, confident and inspirational, it also has a warm, relatable side. Community, inclusivity and connection is at its core, Across The Board aims to make everyone who wears its garments feel like a hero - making a positive impact on both themselves and the planet.

• Across The Board’s brand voice is friendly, honest, and inclusive, ensuring their audience feels heard and supported. Depending on the medium, the tone shifts to be empowering and inspiring - always encouraging change in a comforting, approachable way rather than feeling harsh or forceful.

• The S’s in the primary logo are cut, merged, and interlinked to symbolise the brand’s deep connection with its community and its commitment to sustainability - reinforcing the idea that we are all interconnected with the planet as one.

• The submark logo features a custom monogram of the merged S’s from the primary logo, encased in a circle representing the Earth. Hand-drawn curvatures around the circle mimic hands cradling the planet.

• Neutral shades ‘Cotton’ and ‘Stone’ create a welcoming, down-to-earth feel, emphasising the inclusive, warm and relatable side of the brand. ‘Thread’ enhances this effect whilst tying into the sustainability/earthy theme. ‘Avocado,’ a warm, subdued green, was chosen to inspire action among the brand’s audience.

• Instagram serves as the heart of Across The Board’s community, attracting like-minded conscious consumers and curious newbies who want to learn, change and evolve. Templates and content are focused on TOFU (top of the funnel) content, made to educate, inform, and to highlight the negative impacts of the fashion industry whilst offering an alternative - guiding followers toward building a sustainable, long-lasting capsule wardrobe.