Brands can be vessels for the dreams we want to manifest and bring forth into this world. We’re here to help you, a soulful founder, bring your dreams to fruition to transform the world in your unique special way.

Everything we craft is strategic, purpose-led and psychology-backed. We combine this with a little magic, passion, love and heavenly visuals that tell your story to win over the hearts of the people you wish to serve and connect with.

Our Mission

Our mission is to help budding female entrepreneurs who care about making a difference. We craft strategic, thoughtful and alluring brands by implementing our signature approach ‘The Soulful Brand Ritual’. This elixir, combined with your aspiration to manifest a dream, creates something magical.

Join us on a journey of growth and transformation, not just for your brand, but for you and the world too.

Our Purpose

You’ve envisioned it, so trust that it’s real. We’re here to serve others and be the epitome of making their dreams come true, leaving everyone we encounter loving who they are, what they do and how they do it.

Our Vision

We crave a world where every soul is experiencing an authentic and fulfilling life that truly aligns with their highest self. Everyone deserves to be full of self-acceptance, confidence and power, ready to impact the world in a way they feel called to.

OUR CORE VALUES

  • We Empower.

    We uplift and empower everyone we’re around so they know they are not alone in their journey. When someone feels loved, appreciated, and heard, they can take on the world.

  • We Take a Considered Approach.

    We always think carefully and calmly before making any decisions. Instead of rushing the process, we’d much prefer to take things slow and be mindful of our choices to achieve something truly divine.

  • We Believe in Transformation.

    Feeling the need to be a catalyst for change in the world around us keeps us motivated every day. We love transforming situations, minds, and lives however and wherever we can to create a better future for everyone.

  • We Care About Our Community.

    We understand the importance of connecting with others, so creating a loving, safe and supportive environment for our community to be a part of is something we’re passionate about. We want to leave a lasting mark on the minds and hearts of everyone who experiences our brand.

  • We Practice Generosity.

    Acts of kindness (no matter how big or small), giving back and being of service to others simply makes us feel good. ‘Love others how you love yourself’, is what we live by.

  • We Use Our Imagination.

    We encourage the exploration of imaginative ideas and concepts that seem surreal and strive to make them a reality - If you can dream it, you can do it.

  • We Take Time Out to Slow Down and Rest.

    Rest replenishes the mind, body and soul. We listen to our bodies and allow ourselves time to rest when we feel it’s needed to recharge all around.

MEET ALANA

Being The True Libra That I Am, I’ve Always Been a Lover of All Things Beautiful…

From art to fashion to places to design, I’ve always felt a profound emotional response and incredibly inspired by aesthetically pleasing and creative things. Ask anyone who knows me well, it was inevitable that I would end up in some sort of creative career that would allow me to share and bring beautiful things into this universe. They’d also tell you that I’m empathetic, super caring and want the best for everyone around me. It’s true! I love people, the world and try to see the best in everything.

After dabbling in different kinds of creative careers and opportunities that didn’t work out, It wasn’t until my third year of studying Fashion Marketing at University that I discovered that I could combine everything I love and everything I’m strong at into one, enter: brand development.

If We’re Going to be Friends You Should Know...

Sun/Moon/Rising: Libra/Pisces/Libra.

Personality type: Type B (can sometimes lean into Type C!)

Crystals I couldn’t live without: Citrine, Amethyst, Lapis Lazuli and Moonstone.

Drink of choice: Water all day every day and chai tea. (On the odd occasion I drink alcohol, it has to be wine or tequila)

You can find me watching: Desperate Housewives, Gossip Girl or most Bravo shows.

Favourite designers: Di Petsa & Mirror Palais.

Favourite dish: Baked feta pasta with Mediterranean vegetables (you HAVE to give this a try!)

Catch me reading: Anything history, psychology or philosophy-related.

It wasn’t always sunshine and rainbows…

Even once I’d discovered my passion for brand development and started TCG, for many years I tried to show up in my personal life and my business as someone who just wasn’t me. I conformed to what I believed was necessary for success, only to find my efforts brought no meaningful returns. Mentally drained and longing for my authentic self to shine, I’ve taken numerous breaks to take time away from it all, seeking temporary refuge from the profound sense of non-fulfilment gnawing at me.

I knew something had to change. I decided to go deeper into my ongoing transformative and healing journey to learn more about my limiting beliefs/triggers and how to manage and accept them. This gave me the mental space to focus more on what truly matters to me, my purpose, and what makes me happy.

From then till now, I’ve pivoted the direction of The Creative Gaze entirely to fuel my found north star, contribute to my happiness, and make me feel so much more alive. Part of my purpose is to guide and serve others, so if I leave everyone who interacts with TCG feeling loved, supported and inspired to embody their most authentic and highest self, I’m doing life oh-so-right.

I’ve been blessed enough to be able to create my very own utopia where I get to live out my soul mission every day - I want to give you the chance to do the same.

YOU’RE IN THE RIGHT HANDS

We alchemise brands that support who you want to be, who you’re designed to be - We care for you through every step of the transformative process, guiding you out of your limiting cocoon, and allowing you to become the butterfly you truly are. You can always count on us before, during and after your brand development.

Discover our offerings and how we can help you below ↓