Lisa wanted a brand that connected with grounded, wellness-focused women whilst bringing nature, ease, and joy into the business coaching world. She wanted to position herself as a trusted, inclusive coach who genuinely values her clients. We designed a brand inspired by the elements and natural world that feels inviting, peaceful, and dependable, reflecting Lisa’s authentic, client-centred approach.

• We chose a nature-inspired colour palette: neutral tones ‘Bark’ and ‘Mist’ for calm and comfort, greens ‘Sage’ and ‘Pine’ for growth and renewal, ‘Tide’ for trust, and ‘Burnt Hickory’ for contrast without the harshness of black.

• We wanted to humanise the primary logo as much as possible; we achieved this by hand-drawing/writing it using a thick, rounded-edge pen instead of using an existing font. Hand-drawing the primary logo also ensures it is one of a kind, acting as a nod to the unique, incomparable individual that Lisa is in a sea of coaches.

• The sub-mark logo features the ‘LK’ from the primary logo encapsulated in a rough-drawn circle, the circle symbolises the journey of growth and new beginnings.

• Hand-drawn illustrations for Lisa’s offers ‘Roots,’ ‘Soar,’ ‘Fire,’ and ‘Clarity’ along with the use of natural textures across brand assets reinforce the brand’s down-to-earth, earthy, relatable feel.