Brand Identity Design for Purpose & Impact-Guided Female Founders
Magically blending humanities, feeling, and logic, we’ll craft you a one-of-a-kind brand that will make your audience feel at home, understood, and like they’re a part of something greater than themselves. All whilst leaving you loving who you are, what you do, and how you do it.
Feeling scattered and pulled in too many directions? Experimenting with different ideas when it comes to building your brand might feel productive, but deep down, it’s leaving you overwhelmed, unfocused, and distracted from what truly matters - your purpose.
You dream of leaving your mark on the world, don’t you? You want your brand to be more than just work - you want it to create positive change and cultivate more of what you wish to see in the world.
Freedom and success on your terms - how does that sound? You want to live authentically and live your truth. You crave a life designed by your values, feelings, and thoughts on freedom, not shaped by society’s expectations or anyone else’s definition of success.
You want to build a brand that will help you understand yourself, your offerings, and your audience on a deeper level, allowing you to build a strong community around yourself, your brand and impact the world in the way you feel called to.
You need a brand that creates a strong foundation for your business. You want it to be as unique as you are, convey your story and capture what you do beautifully - You’re tired of overthinking how to achieve this on your own.
OUR SOLUTION:
Divine Origins
This offering weaves together the fundamental threads needed to form a harmonious and cohesive brand identity without overwhelming you with extras. It provides the essential elements, allowing your brand to blossom and expand without a significant investment.
brand identity designDivine Origins
What’s included?
The Soul
The Mind
The Body
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The Body:
Brand Personality
Brand Story
Brand Identity Design
Logo suite (primary and submark)
Colour palette
Typography Hierarchy
Brand icons/patterns (if required)
Brand Expression Guide Document
*1 Revision included.
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You must have fundamental knowledge about your target audience, competitors, and market.
If you would like to develop a deeper understanding of The Soul of your brand, we recommend exploring ‘The Mini Florescence Session’ before investing in Divine Origins.
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Allow up to 4 weeks for project completion (Please take into consideration that we often book projects a few months before your start date)
COMPARE OUR OFFERS
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The Mini Florescence Session
The Soul
✅ Brand Purpose, Vision & Mission
❌ Impact Strategies
✅ Core Values
The Mind
❌ Audience Personas, Problems & Aspirations
❌ Competitor Analysis
❌ Brand Positioning & Differentiation
The Body
❌ Brand Personality
❌ Brand Identity Design
❌ Brand Story
❌ Tone of Voice
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Divine Origins
The Soul
❌ Brand Purpose, Vision & Mission
❌ Impact Strategies
❌ Core Values
The Mind
❌ Audience Personas, Problems & Aspirations
❌ Competitor Analysis
❌ Brand Positioning & Differentiation
The Body
✅ Brand Personality
✅ Brand Identity Design
✅ Brand Story
❌ Tone of Voice
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Brand Utopia
The Soul (Uncovered During The Florescence Session)
✅ Brand Purpose, Vision & Mission
✅ Impact Strategies
✅ Core Values
The Mind (Uncovered During The Florescence Session)
✅ Audience Personas, Problems & Aspirations
✅ Competitor Analysis
✅ Brand Positioning & Differentiation
The Body
✅ Brand Personality
✅ Brand Identity Design
✅ Brand Story
✅ Tone of Voice
the creative gaze - why so special?
One:
Our Vision: We envision a world where kindness conquers all. Where businesses are guided by impact, creating ripples of positive value throughout their communities and the world at large, with monetary profit being a result of that, not their sole reason for being.
Two:
We see the process of crafting brands as something far deeper than a transaction, for us, it’s a sacred process of human connection - an opportunity to build lasting relationships with you that will last a lifetime.
Three:
Every brand we craft is rooted strategy, logic and psychology. However, as intuitive creators, we ensure that every decision feels aligned, easeful, and true to the brand's essence. We believe the most powerful brands equally balance logic and feeling, creating a story-rich experience that is as human-like as possible.
Four:
We uncover you. What you may see as scattered thoughts and ideas about yourself and your brand, we guarantee we’ll see them differently. We’ll alchemise the little details into something far bigger than you could ever imagine, that perfectly encapsulates the dream brand you’ve always envisioned.
Take a Peak Behind The Curtain - THE PROCESS BEHIND DIVINE ORIGINSUnveiling Call
The Unveiling Call (aka, discovery call) is a synergic call where will we unveil all of your thoughts, questions, dreams and goals. The conversation will allow us to gain insight into what you need from TCG, allowing us to advise you on what we believe is the best solution for you.
The Unveiling Call will additionally give us all the opportunity to connect and get to know one another on a personal - yet super chill - level. Think of this as a lunch date with a good friend!
After your Unveiling Call, you will be sent a Project Proposal, outlining the appropriate solution/s for you and your business.
Onboarding + Pre-Project Prep
Once you have accepted a Project Proposal, the onboarding process can commence! This is the time your deposit is paid and your contract is signed. You’ll also be added to your very own Project Portal, the hub of the project.
The Project Portal will contain pre-project tasks for you to complete, one of them being a Discovery Questionnaire. The questionnaire will act as a window, giving us an in-depth view of where you and your brand is currently at.
The Body: Brand Personality, Story & Creative Direction
We take everything we’ve learnt about you and your dream brand so far and combine it with our own research to determine the foundations - brand personality and creative direction. This stage is our favourite part of the brand development process - and our clients tend to agree! During this stage, we often hear feedback like “I feel so seen”, “you truly encapsulated exactly what I want my brand to represent” and “I’m so honoured to have you bring my brand to life!”, it really is a fun, eye-opening and enlightening stage.
The Body: Brand Identity Design
We take insights and key facts from the previous stage and transform them into Creative Direction routes. The route you choose will influence your brand identity design. Clients find this stage super exciting, they love finally seeing their dream brand being brought to life, visually.
Off-boarding + File Handover
Once every element of the project is approved and signed off by you, it’s time to celebrate and get ready to launch! You’ll be provided with all the relevant file types for every aspect of your package to help you implement your brand effortlessly.
A Forever Friend…
We see the process of crafting brands as something far deeper than a transaction, for us, it’s a sacred process of human connection - an opportunity to build lasting relationships with you that will last a lifetime. We’re always here to support you and your new brand, even once our project has come to an end!
Optional Project Add-OnsThe Mini Florescence Session
The Mini Florescence Session (Mini Brand Strategy Workshop): A 90-minute guided, interactive discussion to establish The Soul (purpose, vision, mission and values) of your brand. This must be scheduled before your Divine Origins start date. You can invest in The Mini Florescence Session here.
Social Media Management & Content Strategy
Continue with the forward momentum after Divine Origins - You’ll have the opportunity to work with our in-house socials team on social media marketing and/or a bespoke content strategy.
Squarespace Website Design
Your brand deserves a beautiful online home. See your brands visuals come to life that little bit more with a thoughtfully designed Squarespace website, creating a space that feels harmonious, inviting, and unmistakably you.
our signature methodTrinity of Creation
We believe the most impactful brands are those that feel human. To achieve this, we’ve developed our signature method: Trinity of Creation. This approach combines three essential elements to holistically build a brand - Humanities, Logic and Feeling.
Our signature method has empowered past clients to gain a deeper understanding of themselves, their business, and their audience. By weaving these three elements together, we craft brands that perfectly encapsulate who you are while leaving your audience with the sense that they’ve found exactly what they’ve been searching for.
We work with new and rebranding female founders across multiple industries and countries, but they all have one thing in common - Living by their purpose and their definition of success with a focus on creating positive value for their community and/or the world; with monetary profit being a result of that, not their sole reason for being.
‘Divine Origins’ is ideal for Service-Based and Personal Brands, particularly in these industries: Coaching / Consulting / Therapies / Writing / Art / Health / Wellness / Fitness / Holistic Modalities / Hair / Beauty
Check out some projects we’ve created for brands like yours in the past…
YOUR FREQUENTLY ASKED QUESTIONS-
Yes! We understand that branding is a big, important investment so we're always flexible when it comes to payment. Typically all projects require a deposit when we onboard you as a client to reserve your spot in our diary. The remaining balance will then be billed throughout the project. Payment plans and options will be presented to you in your project proposal.
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Font licenses (if applicable)
Stock image licenses (if applicable)
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Crafting brands is our forte, so we’ll primarily take the reins during the project. However, we will need your full cooperation and enthusiastic input throughout the project!
Ideally, you will need a fundamental understanding of your target audience, your industry and your competitors before you apply to work with us. You’ll also be required to curate a Pinterest board before your project begins.
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Rachael, Because of Marketing
I’ve been working with Alana for over a year and I couldn’t recommend her enough! I chose to work with Alana for her expertise and skills, she understood my brand along with making the design stand out in a highly competitive market. I get many compliments from what she has created and I look forward to continuing working with her and her creative mind!
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Angelica, Angelica Camillo
My experience with The Creative Gaze was everything I’d hoped for and more. Alana deeply understood my vision and brought it to life with such care and precision, capturing the essence of my brand in a way that felt truly authentic. Her intuitive approach, organization, and attention to detail made the entire process seamless and inspiring. I'm so deeply grateful for her and highly recommend her work, she's brilliant and the sweetest soul <3
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Isabel Hazan, Isabel Unraveled
Alana brought my brand to life in a way I never imagined possible. What I thought were just simple descriptions and insights I would give her about my vision and what I believed in and identified with in my brand, she was able to alchemize into these wonderful visuals, colours and themes that perfectly encapsulated what I wanted my brand to be like. She saw what I am creating in a way that I never could, and equipped me with the beautiful tools, symbols, and synchronous design elements to present a unified, sleek, and cohesive way for my audience to get to know me and my brand. She helped me re-fall in love with what I am doing through her own process of creation - and for that, I'll always be grateful! Alana is an alchemist and a gifted creator. I love my brand so much, and am so thankful I found her to help me bring it to life.
Let’s Create Something Magical Together…
WORK WITH US