Brand Strategy & Brand Identity Design for Purpose & Impact-Guided Female Founders
Magically blending humanities, feeling, and logic, we’ll craft you a one-of-a-kind brand that will make your audience feel at home, understood, and like they’re a part of something greater than themselves. All whilst leaving you loving who you are, what you do, and how you do it.
You’ve outgrown the thought of DIY’ing your brand. To create the kind of business you’re dreaming about, you need a brand that matches your level of ambition - built with strategy, intention and that aligns with your long-term vision.
Copying what’s trendy, mimicking competitors and trying to fit into a mold that was never meant for you can feel exhausting when it doesn’t align with the true essence of you and your brand. Having a brand rooted in a solid strategy, will serve as your compass, your north star no matter what’s happening around you. It’ll tell your story authentically, effortlessly drawing in the people who matter the most - those who get you and your business.
The spark that inspired your journey into entrepreneurship feels distant, doesn’t it? Scattered ideas and experimenting too much when it comes to building your brand has left you with anxiety rather than optimism. What if your brand could bring you back to that driving force - the passion, the vision, your purpose - the reason you started in the first place?
You’re driven by a deeper vision, knowing that your business has the potential to influence lives, inspire change, and make an impact. Because of that, you want to help everyone, but trust us when we say trying to help everyone often means helping no one. What if you could refine your message, focus on the people you truly want to serve, and avoid burnout by doing so? With the right strategy, you can do that.
You dream of a brand that can thrive and operate without needing you every second of the day, right? Begin to lay the foundations now to give you the confidence and clarity you’ll need at every stage of growth - helping you achieve your freedom life as the years progress.
OUR SOLUTION:
Brand Utopia
The offer is crafted for those ready to invest in a full-scale brand experience, this offering ensures every facet of your brand is holistically and strategically shaped to resonate with your highest vision. It transcends the basics, unveiling insights and powerful tools that help you navigate your market and scale with intention and confidence.
brand strategy & brand identity designBrand Utopia
What’s included?
The Soul
The Mind
The Body
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The Soul and The Mind:
Florescence Session (Brand Clarity Workshop): A strategic, guided discussion and activities to establish:
The Soul (Brand purpose, vision, mission, values and your impact)
The Mind (Brand positioning, differentiation, target audience/audience persona/s and competitors)
Brand Foundations Guide Document
The Body:
Brand Personality
Brand Story
Tone of Voice
Brand Identity Design*
Logo suite (primary and submark)
Colour palette
Typography Hierarchy
Brand icons/patterns (if required)
2 x Basic Brand Asset OR 1 x Premium Brand Asset*
Brand Expression Guide Document
Post Project Support
*1 Revision included.
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The full list of available brand assets that can be included in the Brand Utopia package is available here.
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Allow up to 1.5 - 2 months for project completion (Please take into consideration that we often book projects a few months before your start date)
COMPARE OUR OFFERS
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The Mini Florescence Session
The Soul
✅ Brand Purpose, Vision & Mission
❌ Impact Strategies
✅ Core Values
The Mind
❌ Audience Personas, Problems & Aspirations
❌ Competitor Analysis
❌ Brand Positioning & Differentiation
The Body
❌ Brand Personality
❌ Brand Identity Design
❌ Brand Story
❌ Tone of Voice
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Divine Origins
The Soul
❌ Brand Purpose, Vision & Mission
❌ Impact Strategies
❌ Core Values
The Mind
❌ Audience Personas, Problems & Aspirations
❌ Competitor Analysis
❌ Brand Positioning & Differentiation
The Body
✅ Brand Personality
✅ Brand Identity Design
✅ Brand Story
❌ Tone of Voice
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Brand Utopia
The Soul (Uncovered During The Florescence Session)
✅ Brand Purpose, Vision & Mission
✅ Impact Strategies
✅ Core Values
The Mind (Uncovered During The Florescence Session)
✅ Audience Personas, Problems & Aspirations
✅ Competitor Analysis
✅ Brand Positioning & Differentiation
The Body
✅ Brand Personality
✅ Brand Identity Design
✅ Brand Story
✅ Tone of Voice
the creative gaze - why so special?
One:
Our Vision: We envision a world where kindness conquers all. Where businesses are guided by impact, creating ripples of positive value throughout their communities and the world at large, with monetary profit being a result of that, not their sole reason for being.
Two:
We see the process of crafting brands as something far deeper than a transaction, for us, it’s a sacred process of human connection - an opportunity to build lasting relationships with you that will last a lifetime.
Three:
Every brand we craft is rooted strategy, logic and psychology. However, as intuitive creators, we ensure that every decision feels aligned, easeful, and true to the brand's essence. We believe the most powerful brands equally balance logic and feeling, creating a story-rich experience that is as human-like as possible.
Four:
We uncover you. What you may see as scattered thoughts and ideas about yourself and your brand, we guarantee we’ll see them differently. We’ll alchemise the little details into something far bigger than you could ever imagine, that perfectly encapsulates the dream brand you’ve always envisioned.
Take a Peak Behind The Curtain - THE PROCESS BEHIND BRAND UTOPIAUnveiling Call
The Unveiling Call (aka, discovery call) is a synergic call where will we unveil all of your thoughts, questions, dreams and goals. The conversation will allow us to gain insight into what you need from TCG, allowing us to advise you on what we believe is the best solution for you.
The Unveiling Call will additionally give us all the opportunity to connect and get to know one another on a personal - yet super chill - level. Think of this as a lunch date with a good friend!
After your Unveiling Call, you will be sent a Project Proposal, outlining the appropriate solution/s for you and your business.
Onboarding + Pre-Project Prep
Once you have accepted a Project Proposal, the onboarding process can commence! This is the time your deposit is paid and your contract is signed. You’ll also be added to your very own Project Portal, the hub of the project.
The Project Portal will contain pre-project tasks for you to complete, one of them being a Strategy Questionnaire. The questionnaire will act as a window, giving us an in-depth view of where you and your brand is currently at.
Florescence Session
The Florescence Session is a brand clarity workshop. Prepare to start the process of growth, transformation and unfolding, as if coming into flower…
The session is split into two parts, both of which are an exciting, yet relaxed collaborative and strategic experience between us and you to uncover ‘The Soul’ and ‘The Mind’ of your brand.
The Soul & The Mind
We take everything we’ve learnt about you and your dream brand so far and combine it with our own research to determine the Brand Foundations - ‘The Soul’ and ‘The Mind’ of your brand. This stage is our favourite part of the brand development process - and our clients tend to agree! During this stage, we often hear feedback like “I feel so seen”, “you truly encapsulated exactly what I want my brand to represent” and “I’m so honoured to have you bring my brand to life!”, it really is a fun, eye-opening and enlightening stage.
The Body
We take insights and key facts from the previous stages and transform them into your Brand’s Visual Expression (Brand Personality & Brand Identity Design) and Verbal Expression (Brand Story and Tone of Voice).
This stage is equally as compelling as the previous ones, clients find it super exciting to finally see their dream brand being brought to life, visually.
Off-boarding, File Handover & A Forever Friend…
Once every element of the project is approved and signed off by you, it’s time to celebrate and get ready to launch! You’ll be provided with all the relevant file types for every aspect of your package to help you implement your brand effortlessly. We see the process of crafting brands as something far deeper than a transaction, for us, it’s a sacred process of human connection - an opportunity to build lasting relationships with you that will last a lifetime. We’re always here to support you and your new brand, even once our project has come to an end!
Optional Project Add-OnsSocial Media Management & Content Strategy
Continue with the forward momentum after Brand Utopia - You’ll have the opportunity to work with our in-house socials team on social media marketing and/or a bespoke content strategy.
Squarespace Website Design
Your brand deserves a beautiful online home. See your brands visuals come to life that little bit more with a thoughtfully designed Squarespace website, creating a space that feels harmonious, inviting, and unmistakably you.
Brand Messaging
Take your brand’s Verbal Expression that one step further - Brand Messaging is the carefully crafted language that shapes how people perceive and connect with your brand. A brand messaging guide is like a trusted compass—it ensures every brand asset stays true to the brand’s essence.
Copywriting
Great brand messaging is only effective when it’s used consistently. That’s where professional copywriting comes in. By letting our in-house writer handle your copy, you can focus on growing your business while knowing your voice and messaging always feels clear, authentic, and aligned.
our signature methodTrinity of Creation
We believe the most impactful brands are those that feel human. To achieve this, we’ve developed our signature method: Trinity of Creation. This approach combines three essential elements to holistically build a brand - Humanities, Logic and Feeling.
Our signature method has empowered past clients to gain a deeper understanding of themselves, their business, and their audience. By weaving these three elements together, we craft brands that perfectly encapsulate who you are while leaving your audience with the sense that they’ve found exactly what they’ve been searching for.
We work with new and rebranding female founders across multiple industries and countries, but they all have one thing in common - Living by their purpose and their definition of success with a focus on creating positive value for their community and/or the world; with monetary profit being a result of that, not their sole reason for being.
‘Brand Utopia’ is ideal for CPG (Consumer Packaged Goods) and Expanding Service-Based Brands, particularly in these industries: Fashion | Skincare | Cosmetics | Homeware | Services (With a physical premise - expanding into multiple locations) | Health/Wellness/Beauty Services (Expanding into product lines)
Check out some projects we’ve created for brands like yours in the past…
YOUR FREQUENTLY ASKED QUESTIONS-
Yes! We understand that branding is a big, important investment so we're always flexible when it comes to payment. Typically all projects require a deposit when we onboard you as a client to reserve your spot in our diary. The remaining balance will then be billed throughout the project. Payment plans and options will be presented to you in your project proposal.
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Font licenses (if applicable)
Stock image licenses (if applicable)
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Crafting brands is our forte, so we’ll primarily take the reins during the project. However, we will need your full cooperation and enthusiastic input throughout the project!
Ideally, you will need a fundamental understanding of your target audience, your industry and your competitors before you apply to work with us. You’ll also be required to curate a Pinterest board before your project begins.
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Rachael, Because of Marketing
I’ve been working with Alana for over a year and I couldn’t recommend her enough! I chose to work with Alana for her expertise and skills, she understood my brand along with making the design stand out in a highly competitive market. I get many compliments from what she has created and I look forward to continuing working with her and her creative mind!
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Angelica, Angelica Camillo
My experience with The Creative Gaze was everything I’d hoped for and more. Alana deeply understood my vision and brought it to life with such care and precision, capturing the essence of my brand in a way that felt truly authentic. Her intuitive approach, organization, and attention to detail made the entire process seamless and inspiring. I'm so deeply grateful for her and highly recommend her work, she's brilliant and the sweetest soul <3
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Isabel Hazan, Isabel Unraveled
Alana brought my brand to life in a way I never imagined possible. What I thought were just simple descriptions and insights I would give her about my vision and what I believed in and identified with in my brand, she was able to alchemize into these wonderful visuals, colours and themes that perfectly encapsulated what I wanted my brand to be like. She saw what I am creating in a way that I never could, and equipped me with the beautiful tools, symbols, and synchronous design elements to present a unified, sleek, and cohesive way for my audience to get to know me and my brand. She helped me re-fall in love with what I am doing through her own process of creation - and for that, I'll always be grateful! Alana is an alchemist and a gifted creator. I love my brand so much, and am so thankful I found her to help me bring it to life.
Let’s Create Something Magical Together…
WORK WITH US