OUR SIGNATURE APPROACH

THE SOULFUL BRAND RITUAL

Our signature approach to brand development is an elixir of intentional, purposeful and thoughtful strategy and design. This, combined with your aspiration to manifest a dream, creates something magical.

Things are different now, consumers make buying decisions based on authenticity, relatability and trust over anything, gone are the days where they make decisions solely based on price and feasibility. Studies show that brands that successfully develop a well-defined and unique personality - that aligns with their purpose and values – win over the hearts of their audience.

That’s why we specialise in crafting brands that have personality and are as human-like as possible. We’re passionate about the old saying, “People buy from people”, and therefore incorporate emotion and psychology into every element within a brand’s strategy. Over time, this approach has become less and less of a process to us and is now an exciting journey, a ritual that we know like the back of our hands

Stages of The Soulful Brand Ritual

  • 1 | Uncover The Soul

    Through collaborative experiences, we uncover the soul of your brand. A journey of unfolding, we pull back the layers of your business and break it down to its core, to then strategically build it back up stronger than ever. This stage is all about establishing your brand’s story, what makes it divinely unique, and gaining clarity on its true essence. We look at your mission, vision, values, purpose and research into your brand’s environment (positioning, target audience, market and competitors).

  • 2 | Brand Personality

    Using psychological theories, personality types, archetypes and what was established during the first stage, we’ll make the brand as human as it can be. Stages 1 and 2 will be collectively presented to you in a brand strategy document.

  • 3 | Visual Direction & Intentional Design

    Before designing, we must have a roadmap for your brand’s visual identity. You’ll be presented with 2 different visual direction roadmaps, both will be based on the brand strategy and previous findings. Each roadmap will contain the key elements of a brand identity - typography, colours and any other visuals applicable to the brand. These elements will be backed by research, strategy and psychology.

    Everything designed by us is always intentional, you can always expect symbolism and meaning in everything we present to you, down to the little details that would never cross your mind. We proudly pour love and care into every brand we design, leaving no stone unturned.

Have Questions About The Soulful Brand Ritual?

Send us an email and we’d be happy to serve you further and answer any questions you have!

You could also download our studio guide below to learn more about us, our offerings and how we can create something enchanting together!