OUR core OFFERINGS:

ETHEREAL BRANDS

Strategic brand development offerings for brands with kind-hearted owners ready to step into that higher version of themselves to leave their mark on the world.

Sound Interesting?

We bet you’re feeling like…

You want to transform your business into a brand but you just don’t feel confident enough in knowing what steps to take.

You know wholeheartedly that you have a special something you want to share with others to help them and/or the world.

You know your business has that special something compared to competitors, but you don’t know how to effectively communicate it to distinguish yourself in the market.

You want a brand that’s unique and perfectly emulates you and your essence oh-so-well to enable you to communicate your story to your people.

You feel ready for the next chapter, and you know investing in a strategic, purpose-led, psychology-backed brand is what’s needed now to scale and grow.

Enter: Ethereal Brands

Using our signature method, the ‘Soulful Brand Ritual’, we’ll craft a brand that ignites your inner passion and recharges your soul. Choose from the three following packages -

Realm One

    • Fundamental research on target audience, competitors and brand personality.

    • Brand Identity Design: Logo suite* (primary and submark), colour palette*, typography*, brand icons/patterns* (if required) and brand style guide.

    • Brand touchpoints - print or digital** x 1 (social media banners, loyalty cards, business cards etc.)

    *1-2 concepts. 2 revisions included.

    **1 Revision included.

  • Timeline: 4-6 weeks

    Investment: £888

Realm Two

    • The Florescence Workshop (Brand Strategy Workshop): We’ll uncover - Brand purpose, vision, mission, values, personality (no brand voice), target audience/audience persona/s and competitor research.

    • Brand strategy document outlining findings from the workshop and research.

    • Brand Identity Design: Logo suite* (primary, secondary and submark), colour palette*, typography*, brand icons/patterns* (if required) and brand style guide.

    • Brand touchpoints - print or digital** x 2 (social media banners, loyalty cards, business cards etc.)

    • Social media templates/content posts** x4

    *1-2 concepts. 2 revisions included.

    **1 Revision included.

    Branded Outer Packaging (mailer bag design, swing tag design etc.) can be added to this package if required. Additional fees will apply depending on scope.

  • Timeline: 4-8 weeks

    Investment starting at: £1555

Realm Three

    • The Florescence Workshop (Brand Strategy Workshop): We’ll uncover - Brand purpose, vision, mission, values, personality (inc. brand voice, story), positioning, target audience/audience persona/s and competitor research.

    • Brand strategy document outlining findings from the workshop and research.

    • Brand Identity Design: Logo suite* (primary, secondary and submark), colour palette*, typography*, brand icons/patterns* (if required) and brand style guide.

    • Brand touchpoints** - print or digital x 3 (social media banners, loyalty cards, business cards etc.)

    • Social media templates/content posts** x6

    • Stock images library**

    • Squarespace Website Design** (Up to 5 pages. This is design only, no development is included)

    *1-2 concepts. 2 revisions included.

    **1 Revision included.

    Branded Outer Packaging (mailer bag design, swing tag design etc.) can be added to this package if required. Additional fees will apply depending on scope.

  • Timeline: 6-8 weeks

    Investment starting at: £2777

MEET ALANA

Hola Mi Amor!

It wasn’t always sunshine and rainbows. Even once I’d discovered my passion for craft and started TCG, for many years I tried to show up in my personal life and my business as someone who just wasn’t me. I conformed to what I believed was necessary for success in my industry, only to find my efforts brought no meaningful returns. Mentally drained and longing for my authentic self to shine, I’ve taken numerous breaks to take a time out away from it all, seeking temporary refuge from the profound sense of non-fulfilment gnawing at me.

I knew something had to change. I focused on what truly matters to me, my purpose, and what makes me happy. I’ve pivoted the direction of The Creative Gaze, transforming it into a soulful brand that fuels my purpose, contributes to my happiness, and makes me feel so much more alive. Part of my found purpose is to guide and serve others, so if I leave everyone who interacts with TCG feeling loved, supported and inspired to embody their most authentic and highest self that means I’m doing life oh-so-right.

I’ve been blessed enough to be able to create my very own utopia where I get to live out my soul mission every day - I want to give you the chance to do the same.

Take a Peak Behind The Curtain…

Gain insight into our collaborative, co-creating process every one of our clients gets to experience…

  • If you feel we’re on the same wavelength, we’d be super aligned and we’d create something enchanting together, send us an enquiry! We take all enquiries through the dedicated enquiry page only, please allow 24-48 hours to receive a response. On the same page, you’ll also have the opportunity to schedule an Unveiling Call.

  • Next comes the Unveiling Call aka, discovery call. A collaborative call where you can unveil all of your thoughts, dreams, goals and aspirations to us and we’ll sit, listen and take it all in. Our conversation will allow us to gain insight into what you and your business need from TCG, we’ll be able to advise you on what we believe is the best solution for you.

    Ultimately, this call is where we connect and get to know one another on a personal yet super chill level. Think of this as a lunch date with a good friend!

    After your Unveiling Call, you will be sent a project proposal based on what was discussed during the call.

  • Once we have your go-ahead, we’ll begin the seamless onboarding process! This is the time your deposit is paid and your contract is signed. You’ll also be added to your very own Project Portal, the hub of the project.

  • Your journey begins here. Prepare to start the process of growth, transformation and unfolding, as if coming into flower. The 90 minute workshop is a super fun yet relaxed collaborative experience between us and you to uncover the true spirit of your brand.

  • At this stage, we use everything we’ve taken away from Part 2 of the Florescence Workshop, develop it further and compile it into a strategy guide. This guide will be presented to you for your feedback, if something in the strategy guide doesn’t feel completely right to you, we can tweak it to align with you and your brand more.

    At the same time, you’ll also be presented with a creative direction document that outlines your options in regards to the visual direction of the brand, based on the strategy.

  • This is where the aesthetics come in (queue magic wand sound effect). Based on what was signed off in the previous stage, we will begin to develop your brand identity! All elements of the identity will be intentional and considered, based only on facts and findings and of course, what resonates with your audience.

  • Once every design element of the project is approved and signed off by you, it’s time to celebrate and get ready to launch! You’ll be provided with all the relevant file types for every aspect of your package to help you implement your brand effortlessly.

  • Item description

WHAT EXACTLY IS OUR ‘SOULFUL BRAND RITUAL’?

Our Soulful Brand Ritual is our signature approach to crafting brands. It’s a process of fusing purpose, strategy and design to create a brand with soul, backed by psychology and infused with emotion. This elixir, combined with your aspiration to manifest a dream, creates something magical.

Frequently Asked Questions

  • The process usually takes 4-6 weeks. Timelines may vary depending on project scope/deliverables, client communication and payments clearing.

  • Yes! We understand that branding is a big, important investment so we're always flexible when it comes to payment. Typically all projects require a deposit when we onboard you as a client to reserve your spot in our diary. The remaining balance will then be billed throughout the project. Payment plans and options will be presented to you in your project proposal.

  • Anyone with a heart who cares about making a difference, living with purpose and transforming the world. We often work with fashion, beauty, wellness, coaches/consultants and lifestyle brands.

  • - Font licenses (if applicable)

    - Stock image licenses (if applicable)

    - Website Hosting and Subscriptions (if applicable)

    - Printing fees (Printing services are UK only. if applicable)

  • This isn’t something we offer, however, we do have a special 90-minute 1-1 Brand Strategy session coming very soon! These sessions will allow us to discuss and audit your existing brand whilst targeting specific areas you feel you need guidance with (target audience, goals, vision etc.). If this is something you’d like to know more about, register your interest here.

  • Crafting brands is our forte, so we’ll primarily take the reins during the project. However, we will need your cooperation and input with certain aspects, such as information regarding your target audience, your industry and your competitors, you’ll also be required to curate a Pinterest board before your project begind. The Florescence Workshop is a collaborative experience where we collectively uncover the layers of your brand and develop its story. Active participation will be required from you during the workshop for your brand to flourish to its fullest potential.

Picture This…

You feel like a goddess, living out her soul mission.

Everything just makes sense now, your vision has been brought to life. You now have a strategic, psychology-backed brand you’re so proud of that allows you to easily connect to your people.

You’re radiating confidence, love and positivity allowing you to show up in your business as your best self every day.

You get to share your message in your special way, transforming the world one day at a time.

You’re now on the right path to effectively grow and scale your business in a way that feels right and natural to you.